TV/Streaming

Universal says on-demand film strategy has increased audience, revenue

Universal Studio let viewers rent or buy movies earlier for a higher price. This made more than $1 billion in less than three years, with nearly no decrease in box-office sales. (Jared Oriel/The New York Times)

Universal has generated more than $1 billion in premium video-on-demand revenue in less than three years, while showing little-to-no decrease in ticket sales.

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