Amazon at 25: The magic that changed everything

Jeff Bezos poses with a cart of books two months after launching Amazon.com. (Jimi Lott / The Seattle Times, 1995)
Jeff Bezos poses with a cart of books two months after launching Amazon.com. (Jimi Lott / The Seattle Times, 1995)

The commerce and technology giant grown in Seattle has had a profound impact on modern life, changing consumer behavior, reinventing industries and shaping the city like few companies in history.

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