Read about Seattle coffee retail giant Starbucks, CEO Howard Schultz and developments in the coffee industry. Topics include Starbucks brands such as Via, Teavana, Verismo, Frappuccino, Cafe Misto, Pike Place Roast and Seattle's Best Coffee. Topics also include competitors such as Peets, Tully's, Caribou, Costa Express, McDonald's and Dunkin' Donuts; and Starbucks' global expansion in markets such as India and China.

Starbucks opens first artisanal Princi bakery at showpiece Roastery

Monday, November 6, 2017.   Starbucks executive chairman Howard Schultz showing off the new on-site bakery called Princi located at the Starbucks Roastery on Pike street. The ovens in the backround are cast iron.

The new high-end food offerings will test whether Starbucks can sandwich investor expectations with artisanal attitudes.

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