You’ve seen the logos, numbers and colors.

Now here’s the context.

Prior to Washington’s public unveiling of its new Adidas football uniforms on Wednesday, Todd Rolak — Adidas’ Senior Design Director of US Sports — agreed to an email interview explaining the thought process behind many of the design decisions.

Scroll over the uniform to read Rolak’s perspective on the Huskies’ new threads.


Judging by reaction on Twitter and in our comments, fans are generally thrilled with the new threads.

“Classic, simple, good,” wrote one commenter.

“No big crazy changes, just tight and crisp … like I hope our offense is this year.” said another.

Some commenters advocated for continuity, urging UW to keep a permanent look like Alabama, USC and Penn St.

“They’re a little better than our previous uniforms but why can’t we just pick a good looking home and away uniform and stick with it for, like, ever,” another commenter said. “Similar to USC and Alabama and Clemson and Texas and Oklahoma and Georgia and Penn St. and Auburn and Oklahoma.”

But while the introduction of stripes and rain drops are new, the gold helmet, purple jersey, gold pants look is as true to Husky tradition as any uniform we’ve seen in recent years. Unlike some notable exceptions (i.e. the purple helmets in 1996, the 2014 matte black, metallic gold helmet look, or the 2017 purple helmet, jersey and pants combo), the latest unveiling is a sleeker, more modern take on a tried-and-true look that has been a Husky staple for decades.

Washington and Adidas plan on introducing more alternate jerseys in the years to come, but for now, these are pretty true to form for the Dawgs. Here’s a look back at some other notable gold-purple-gold combos.

2019

The University of Washington unveiled its new Adidas football uniforms on Wednesday (photo courtesy UW).
The University of Washington unveiled its new Adidas football uniforms on Wednesday (photo courtesy UW).

2014-18

A look at the UW uniforms in 2016. Shot in Seattle Times photo studio Wednesday February 17, 2016. (Bettina Hansen / The Seattle Times)
A look at the UW uniforms in 2016. Shot in Seattle Times photo studio Wednesday February 17, 2016. (Bettina Hansen / The Seattle Times)
Jake Browning escapes defenders in UW’s former Nike threads. (Dean Rutz / The Seattle Times)
Jake Browning escapes defenders in UW’s former Nike threads. (Dean Rutz / The Seattle Times)
Fans braved a heavy rain to watch the Huskies in their spring game at Husky Stadium and see the new uniforms on display for the first time since their debut in 2016. (Dean Rutz / The Seattle Times)
Fans braved a heavy rain to watch the Huskies in their spring game at Husky Stadium and see the new uniforms on display for the first time since their debut in 2016. (Dean Rutz / The Seattle Times)

2009-13

Washington’s Bishop Sankey rumbles into the end zone in 2012. (Dean Rutz / The Seattle Times)
Washington’s Bishop Sankey rumbles into the end zone in 2012. (Dean Rutz / The Seattle Times)

2004-09

Tyrone Willingham leads the Huskies out of the tunnel in uniforms from an era of Husky football many fans would like to forget. (Dean Rutz / The Seattle Times)
Tyrone Willingham leads the Huskies out of the tunnel in uniforms from an era of Husky football many fans would like to forget. (Dean Rutz / The Seattle Times)

Early 2000s

A closer look at an older Nike uniform combination. (Courtesy University of Washington )
A closer look at an older Nike uniform combination. (Courtesy University of Washington )
Former Washington quarterback Cody Pickett runs the ball in 2003. (AP Photo/Elaine Thompson)
Former Washington quarterback Cody Pickett runs the ball in 2003. (AP Photo/Elaine Thompson)

1990s

Damon Huard hands the ball off in 1994. (Rod Mar / The Seattle Times)
Damon Huard hands the ball off in 1994. (Rod Mar / The Seattle Times)

1980s

This shot of UW’s Anthony Allen from 1981 shows the style but not the purple and gold colors. (Chris Johns / The Seattle Times)
This shot of UW’s Anthony Allen from 1981 shows the style but not the purple and gold colors. (Chris Johns / The Seattle Times)