At 12:01 a.m. on Monday, the University of Washington athletic department’s official Twitter account published a tweet that included three diagonal stripes and zero words. You know what that means …
It’s Adidas Day at Washington.
In April 2018, the UW athletic department agreed to a 10-year, $120 million sponsorship deal with Adidas — which promised to pay the Huskies $4.5 million in cash, $6 million in product and $1.25 million for marketing in the first year of the deal. In doing so, UW effectively dropped a 20-year partnership with Nike, which had been delivering roughly $3.5 million annually in product and cash over the past decade.
The aforementioned 10-year Adidas deal officially went into effect on July 1, 2019.
But what — other than the sack of cash — do the Huskies have to show for it?
Not much — yet.
UW announced Adidas uniform rollout dates for its fall sports in a release on Monday. They are as follows:
- Football: July 10
- Women’s Soccer: August 6
- Volleyball: August 9
- Men’s Soccer: August 13
- Cross Country: August 28
To accompany the football uniform unveil, the Huskies are also set to launch the PartnerShip, which UW’s athletic website describes as “a customized boat designed to celebrate the Huskies’ transition to Adidas and provide visitors a unique vantage into the design narrative of the Huskies’ new football uniforms. UW and Adidas developed the PartnerShip as a launch and uniform deployment mechanism in celebration of the unique traditions surrounding Washington football, including sailgating in Husky Harbor.”
There will be a closed media boat cruise aboard the PartnerShip on Tuesday night, where media members will be allowed to see the uniforms and later publish descriptions — though photos and videos will be prohibited. Football season-ticket holders are eligible to visit the PartnerShip from July 6 through July 9, between noon and 6 p.m. in Husky Harbor. The boat will be open to all visitors July 10 and July 11.
The release also states that the “launch activations” will culminate with an Adidas launch party on the day of the home football game against USC, Sept. 28.
“We are very excited to kick off our partnership with Adidas, and I think our student-athletes and fans will appreciate the depth of thoughtfulness and commitment they have poured into these launch activations,” UW athletic director Jen Cohen said. “Leading up to the partnership launch, Adidas has shown a huge appetite to listen and learn what makes Washington unique, and I believe that spirit will be reflected throughout all of these activations.”