Sorry DirecTV subscribers, you won't be getting the Pac-12 Network this season

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DirecTV subscribers won’t be getting the Pac-12 Network on their televisions this season.

Jon Wilner from the San Jose Mercury-News reported Saturday morning that the Pac-12 has walked away from negotiations with DirecTV. After Pac-12 sponsor AT&T acquired DirecTV this summer, the conference was hopeful that this might help them strike a deal to have DirecTV carry the Pac-12 Network.

Things looked promising until very recently, with DirecTV even carrying out a signal test in August on Channel 612. The league was hoping to have a deal in place by DirecTV for the start of football season last week.

But ultimately, negotiations fell through because AT&T wanted an equity stake in the Pac-12 Network, which is owned entirely by the league. Wilner reported that the league’s brass turned down the overture because they felt this would compromise their business model and long-term profits.

According to Wilner, the proposal by AT&T would have forced the Pac-12 to “re-do their existing distribution deals at a lower subscription rate.”