Former professional hockey player Todd Humphrey is the incoming Seattle NHL team's new senior vice president in charge of digital and fan engagement. His primary task will be identifying how to implement evolving technology in to the fan experience at a remodeled KeyArena.
Former professional hockey player Todd Humphrey has been hired by Seattle’s incoming NHL team as a senior vice president of digital and fan experience.
Humphrey, CEO of the Seattle-based project management firm LiquidPlanner, had been on the NHL Seattle group’s tech advisory committee and had also participated on the city’s KeyArena advisory panel. The Toronto native, who has resided in Seattle the past 18 years, was in Sea Island, Ga., on his 50th birthday for the awarding of a franchise here for 2020-21 and had commented on the readiness of this area’s hockey fans for a team.
“I think part of what’s happening is with companies like Amazon moving so many people in, you’ve got people from all over the country and Canada and other parts that are hockey fans and now show up to the city without a team,” Humphrey told The Seattle Times.
“So, the conversations I’ve been having are that people are not just excited about it, they are just anxious for us to get one. So, I think there are certainly more hockey fans than there were 10, 12 or 15 years ago. And I think that’s going to grow exponentially.’’
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In a release Wednesday announcing the hiring, NHL Seattle chief operating officer Victor de Bonis said: “Todd has led numerous technology organizations with great success. In this new role, he is charged with ensuring our fans have a memorable experience at the new Seattle Center Arena. His knowledge of hockey will be key as we engage and immerse Seattle fans in the culture of hockey in the Pacific Northwest.”
Humphrey played Canadian college hockey at the University of Western Ontario and then spent several seasons as a left wing in the minor pro ECHL and Continental Hockey League.
Among Humphrey’s primary tasks will be identifying how to implement evolving technology into the fan experience at the remodeled arena.