Southern hospitality is no cliché. But Times golf writer Scott Hanson, who is covering The Masters this week, is ashamed to admit that at times finds it a bit unsettling.

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Editor’s note: Times golf writer Scott Hanson is covering the Masters as part of our coverage leading up to the  U.S. Open, which will be played June 18-21 at Chambers Bay in University Place.

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Southern hospitality is no cliché. But I am ashamed to admit that at times I find it a bit unsettling.

For example, it seems like every female service worker calls me “honey” or “love.” This morning, for example, I was asked, “What can I get for you, love?” It seemed anticlimactic to respond, “How about an Egg McMuffin and a Diet Coke?”

Am I supposed to end my sentence by calling her love or honey?  I am not sure my wife would like that, and I think I remember her adding something in our wedding vows about only saying those two words to her.

I kind of wanted to say, “Excuse me, but I am from Seattle and we don’t typically use terms of endearment for people we met two seconds ago. It can take us years to become that close.”

But I am determined to embrace this hospitality and for the week that I am here, be more like them. OK, love?