Advancements in augmented reality/virtual reality have yet to be fully felt, but business are seeing the early waves of disruption.

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In a matter of decades, computers and the internet revolutionized the business world in ways that few people predicted. Savvy professionals who recognized that shift as it was occurring had the opportunity to position themselves and their businesses for success, such as the garage-based book vendor turned mass online retailer — Amazon. The next wave of change is already underway, and the question is: who will be the next success stories?

“The disruption caused by artificial intelligence and augmented reality/virtual reality will be so drastic that it will overshadow the cloud disruption,” says Dr. Payam Saadat, academic program director and designer of the Bachelor of Science in business administration at City University of Seattle. “This will be akin to the revolution of personal computing in the 1990s, and internet computing and cloud computing of the 2000s. It will disrupt every single industry and is, in fact, vital for other emerging technologies.”

While the full impact of these advancements has yet to be felt, businesses today are already feeling the early waves of disruption.

“In the modern era, we are dealing with growing complexity and accelerating change,” says Saadat. “Business decisions in today’s era take place within a highly volatile, uncertain, complex, and ambiguous environment. The demands of the new market necessitate a shift from centralized into decentralized models of management to facilitate the creation of complex and timely solutions to problems.”

To thrive in the rapidly changing marketplace, businesses need professionals who are able to take advantage of new technology and adapt to changes.

“Success in modern business highly depends upon managers’ ability to match the complexity of their companies with the complexity of the external environment and its fluctuating demands,” says Saadat. “This justifies the importance of nurturing a new class of business-oriented talent and entrepreneurs who understand the potential of AI and its practical dimensions.”

The skills that enable professionals to excel in the workforce have evolved. As opposed to learning and implementing standardized processes, today’s leaders are constantly inventing and reinventing new strategies and operations. New business professionals and those who are looking to advance can position themselves for success by recognizing the shift that is taking place and becoming early adopters of changing technologies, Saadat says.

City University of Seattle is offering a redesigned Bachelor of Science in business administration with artificial intelligence courses that are among the first ever developed for undergraduate business students. Learn more about CityU programs at or by calling 888-422-4898.