Thousands of Washington residents have lost money selling clothes for LuLaRoe, according to Attorney General Bob Ferguson. LuLaRoe replied that the lawsuit’s claims are without merit.

Share story

The Washington state attorney general has filed a lawsuit against the California-based clothing company LuLaRoe contending the business is a pyramid scheme.

Attorney General Bob Ferguson announced the lawsuit filed in King County Superior Court in a prepared statement Friday, saying thousands of Washington residents have lost money selling clothes for LuLaRoe.

In an email, a LuLaRoe spokesperson said the claims in the lawsuit are completely without merit and the company will fight vigorously against them. “We are enthusiastic about the strength of the LuLaRoe brand, strong consumer demand for our new apparel designs and enhancements, and the passion of tens of thousands of Independent Fashion Retailers across America,” the company spokesperson, who declined to give a name, wrote in the email.

Ferguson said the company misrepresented and failed to honor its refund policies in violation of the state Consumer Protection Act.

“LuLaRoe tricked consumers into buying into its pyramid scheme with deceptive claims of high profits and refunds for unsold merchandise,” said Ferguson in a prepared statement. “Instead, many Washingtonians lost money and were left with piles of unsold merchandise and broken promises from LuLaRoe. It’s time to hold LuLaRoe accountable for its deception.”

More than 3,500 Washington residents have become “Independent Fashion Consultants” for LuLaRoe since the start of 2014, and fewer than 2,000 are still active with the company, he said.

Ferguson is asking a judge to stop LuLaRoe from continuing what he says are unlawful business practices in Washington state. He also wants a judge to order the company to pay restitution to customers.