An ad out of Texas shows that good political advertising doesn't have to be negative.
Political advertising has become so nasty and filled with “truthiness,” as Stephen Colbert would say, it has spawned a fact-checking cottage industry.
At The Seattle Times we use the Truth Needle to check political ads and claims. The most recent is a look at ads for Sound Transit 3. Earlier this week, Danny Westneat wrote about the first attack ads in the race between Pramila Jayapal and Brady Walkinshaw for the 7th Congressional District.
Voters are used to grainy political ads filled with shadowy images of a candidate’s likeness. Political advertising is rarely lighthearted. That is why a political ad out of Texas is a nice respite from the onslaught of the down-and-dirty ads choking the airwaves this time of year.
The ad for Gerald Daugherty, a candidate for Travis County Commissioner, shows him going about his daily routine while talking about how to solve some of the issues facing the county — to the dismay of his family and friends.