The political website PubliCola is going out of business, but parts of it may re-emerge at Crosscut.com.
PubliCola, a feisty political news site, is going out of business, at least as an independent, free-standing website.
Since January 2009, PubliCola has offered rapidly reported tidbits and gritty opinion about local politics. That all came crashing down Wednesday with a final posting by founder Josh Feit, confirming rumors that had persisted for weeks that the site was unable to generate enough revenue to go forward.
PubliCola had plenty of readers, Feit said in his last post, but “we haven’t been successful as a business. Advertising revenue has been limited and inconsistent.”
In his posting, Feit wrote enthusiastically about the strong possibility that some iteration of the site will re-emerge in a new form at Crosscut.com, an online local news site.
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PubliCola folks are talking to Crosscut founder David Brewster about some combining of the two sites. In the short term, Brewster said, Feit and Erica Barnett can work for him part time until he raises enough money to hire them longer term as Crosscut writers.
For now, the writers have moved out of their offices and are essentially squatting at Crosscut.
Feit declined to comment Wednesday. Brewster said he might retain two regular PubliCola features, Morning Fizz and Afternoon Jolt, on the Crosscut site.