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Knotty question for online giant Wayfair: Can it ever make money delivering furniture for free?

Sean Williams delivers a sofa from Wayfair to a customer in Fair Haven, N.J., Sept. 26, 2017. The online furniture company is betting that you won’t need to sit on the cushions before you buy — and that they can get it through your door. (Sam Hodgson/The New York Times)

Online home-furnishings giant Wayfair will have sales of about $4 billion this year, nearly double what it sold two years ago. But with its free delivery feature, Wayfair’s profit margins are considerably less than those of its competitors.

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