WILL FERRELL IS mortally worried. Using the phrase “little did he know,” a stranger’s voice in his head is foretelling his death. He consults a literature professor, Dustin Hoffman, who warms to the puzzle by saying that he “once gave an entire seminar on ‘little did he know.’ ”
We jump from that scene in the 2006 film “Stranger than Fiction” to our “Then” photo from Dec. 18, 1957. It captures a gent in a fedora driving a 1956 Buick Special and in momentary contemplation while stopped on Seventh Avenue at Lenora Street. Little did he know — or could anyone conceive — of the transformation 60 years later of this down-to-earth commercial tableau.
A stone’s throw from post-World War II downtown, this block is a typical 1950s tribute to the internal combustion engine, featuring the Lee Moran, W.R. Smith and ABC Fair-Way businesses and their symphony of signs: from “Cash for Cars” and “Cars under Cover” to “Highest Price for Used Cars” and “All Makes All Prices.” Car dealers had covered the block since the early 1940s, preceded by rental housing back to the century’s turn.
On the day this photo was taken (for use by the county to aid in assessing property tax), the weather forecast was familiar: “mostly cloudy with a few showers, occasional sun,” with a high of 45 to 50 degrees.
Gov. Albert Rosellini was inviting Seattle and King County to lead construction of a controversial second bridge across Lake Washington. Nationally, the first Atlas intercontinental missile was launched at Cape Canaveral, Alabama voters allowed the state to abolish a county in which Blacks outnumbered whites by more than 7-to-1 and actress Elizabeth Taylor underwent an appendectomy. Internationally, NATO delegates pushed Russia to resume disarmament talks.
Among newspaper ads this day was one for the classy Frederick & Nelson department store. The pitched product was women’s stockings, but the accompanying illustration was a huge, pre-“Jetsons” cartoon featuring a “man of tomorrow” having landed in a space vehicle and his wife dashing to greet him — in “Round-the-Clock superb sheers” — at the front door of their “ultra-chrome dome home.”
One might say that the many round-topped sedans in our “Then” photo serve as figurative domes, each one a sphere to represent the life of a driver or family.
Today we find the block dominated by the triple-orb greenhouse of Seattle-based Amazon. The online giant is doing everything it can — including, most recently, dabbling in drone delivery — to encompass all of us in its shopping sphere.
Where will that lead? Little do we know.