Russell Wilson's new Good Man Brand debuted in Seattle Monday and is perfect for Seattle's casual man.

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Seahawks quarterback Russell Wilson wants you to know his Good Man Brand isn’t athletic wear. It’s fashion. And he’s serious about fashion.

At a brief Q&A at the downtown Seattle Nordstrom on Monday, Wilson debuted the line, but said he wouldn’t be the face of the brand because he wants the fashion to come first — not celebrity.

The Good Man Brand French Terry Sweatshirt Blazer, $298, and Solid Polo, $128
The Good Man Brand French Terry Sweatshirt Blazer, $298, and Solid Polo, $128

But his celebrity drew thousands, mostly clad in Seahawks gear, to the event in hopes of getting a selfie with the football star. Sales of what is now a small collection were brisk, Nordstrom staff said. A great French Terry Sweatshirt Blazer ($298) and a couple elevated-normcore Polos ($128 each) are highlights of the line. As are the Italian-made Low-Top Sneakers ($298) and Chukka Sneakers ($328).

There are also chinos and chino shorts, long- and short-sleeve shirts, and the definitely sporty-looking Pro Hoodie ($168) that Wilson wore to the event.

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Wilson said the line is an aspirational one for young men — something for a big job interview or for someone like him “who is dating someone way out of my league” to wear on date night. (He’s referring, of course, to his girlfriend Ciara, whose music a DJ worked into his set before the event and during the photo op.)

The blazers would certainly be a fit for a job interview, with a Seattle-appropriate casual drape. The polos and shoes would elevate techie or creative-services style, but probably wouldn’t knock a date off her feet.

But being edgy doesn’t seem to be Wilson’s style. He talked about “using fashion to change culture” and the importance of doing good every day. Wilson said $3 from every item purchased will go to supporting inner-city schools (he wears No. 3, but you already knew that…). Here he is describing the company’s culture of being good (15 seconds):

The line is on sale now at and at Nordstrom downtown.

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