The domestic goddess has a new deal to deliver subscription boxes of her recipes with the all the necessary ingredients.
Cooking like Martha Stewart is about to get easier.
The home goods mogul and cookbook author is getting into the fast-growing meal kit business. Subscribers will get a box shipped to their door with Stewart’s recipes and all the ingredients needed to cook up the dishes at home, including pre-measured raw meat, fish, vegetables and spices.
“It is, I think, the way to cook for the future,” Stewart says.
The new venture is a licensing deal with existing meal kit company Marley Spoon. Marley Spoon will be renamed Martha & Marley Spoon in the U.S. and will tap Stewart’s library of thousands of recipes, including shrimp tortilla soup and chicken thighs pan-fried in coconut oil.
Ready-to-cook meal kits have proliferated in recent years and have been popular with city folk who want to skip the supermarket and still whip up a meal at home.
Stewart joins other famous names in the space. TV chef Jamie Oliver appears in commercials for rival HelloFresh and cookbook author Mark Bittman joined vegan meal kit company Purple Carrot last year.
Martha & Marley Spoon kits start at $48 a week for two meals for two people and up to $140 a week for four meals for a family. Prep and cook time is less than 40 minutes, the company said.