New lip color, primers and nail treatments to add to your beauty arsenal.

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Some of what’s new on beauty counters are products that, chances are, you never thought you would actually need: primers that multitask, nail conditioners to use between manicures, and liquid lip colors that last for hours without leaving your lips dry or flaky.

Primers that do more

A new breed of primers promises to do more than smooth skin. “They really are like one-stop shopping,” says Patricia Saxby, head of the beauty department at Bergdorf Goodman. “Who doesn’t want that in a busy life?”

In January, Nars introduced three multitasking primers. One, for oilier complexions, helps minimize pore size; the others include sun protection in their formulas. Particularly impressive is Radiance Primer SPF 35 ($36 at Nordstrom), which helps brighten sallow skin and can be worn under foundation or on its own.

Urban Decay recently introduced a selection of nuanced primers. One, Optical Illusion Complexion Primer ($34 at Sephora), includes argan oil in its formula to moisturize while evening out skin tone.

Becca First Light Priming Filter ($38 at Ulta) is lavender in its slim bottle but becomes transparent when worked into the skin. It suits all complexions and hydrates as it brightens.

Treatments for parched nails

To help keep cuticles from drying out, several nail polish brands have created products to treat parched nails at home.

Released this year, Essie Treat Love & Color ($10 at Ulta) is a collection of three nail conditioners that leave a light wash of sheer color. They are designed to wear instead of traditional polish, for those who can’t imagine their nails without at least the hint of a manicure.

The new OPI Gel Break set ($30 at Ulta) includes a vitamin-infused serum you apply instead of a base coat, plus a polish and a topcoat that also contains conditioning ingredients.

Essie Treat Love & Color, $10; OPI Gel Break, $30; Sally Hansen Moisture Rehab, $8.50; Nails Inc. Back to Life Recovery Treatment & Base, $15
Essie Treat Love & Color, $10; OPI Gel Break, $30; Sally Hansen Moisture Rehab, $8.50; Nails Inc. Back to Life Recovery Treatment & Base, $15

Nails Inc. has added Back to Life Recovery Treatment & Base ($15 at Sephora) to its line, to wear alone or as a base coat. The formula includes hydrating oils of apricot, avocado and coconut.

Sally Hansen Moisture Rehab ($8.50 at is also a serum, to be swiped over polish-free nails at bedtime. Its liquid formula includes algae and açai extract to help hydrate nails and cuticles.

Lip colors that last

For lips, there are new tubes of highly pigmented colors that are less dehydrating than earlier products. “They are making them much, much better so they don’t dry your lips as much,” Saxby says.

Burberry Liquid Lip Velvet ($34 at Sephora) exemplifies the category. Although its softly matte colors last all day, lips don’t feel parched or weighted down. It is available in neutral colors and pronounced shades like Oxblood and Military Red.

Tarte’s Tarteist Quick Dry Matte Lip Paint ($20 at Sephora) is a new take on a product introduced a couple years ago; its 20 shades, with names like Bling and Wannabe, promise not to parch the lips despite being deeply saturated with color.

The new L’Oréal Paris Infallible Paints Lipcolor ($8 at drugstores) comes in a small plastic tube filled with intensely pigmented color that promises to be waterproof. Although a bit thick when first applied, it dries down to an opaque cream that doesn’t feel heavy.

This winter, Giorgio Armani added six colors to its Lip Maestro line ($38 at Nordstrom). Most are quite bold, such as Spotlight, a shade of flamingo that brings Palm Beach to mind. Several other pinks are available, as well as bright orange and red.