Khloé Kardashian launched her Good American denim line today, aimed at curvier shapes in sizes from 0–24.
Love or hate the Kardashians, they’ve definitely done a lot to make curves hot again.
The denim industry, however, hasn’t been as quick to embrace the silhouette. And while plus-size clothing is getting more fashion-forward, it still tends to be segregated into a different department or store altogether.
Enter Khloé Kardashian, and friend Emma Grede, who on Tuesday launched Good American — a denim line designed to hug a curvier shape.
The waistband is more contoured, and has stretch to avoid the gap often created by an hourglass figure. More shape is put into the hip and seat of the jeans, and a high-stretch fabric is designed to hold tight, stay put and move with you. And every style is available in size 0–24.
The company did an open casting for models with a wider diversity of body shapes, and 23 women were chosen to appear in the initial campaign alongside Kardashian.
The line includes slim (Good Legs), straight (Good Cuts) and high-rise (Good Waist) cuts in a variety of washes and lengths. Many are highly distressed. An initial launch of 16 styles is available at at Nordstrom, with a few more variations available at goodamerican.com. Prices range from $149–$215.