Don’t assume your employees understand how their activities benefit the company. They probably don’t.
If you’re a people manager, you might look around at the bustling activity of your team and the looks of intense determination on their faces and assume that everyone understands how their work contributes to the company’s bottom line.
But you would be wrong. At least based on a recent Robert Half Management Resources survey, which found that only 47 percent of workers are able to make the connection between their day-to-day duties and how they impact the company’s financials.
Well, that’s not so bad, you might be thinking.
OK, but let’s flip the statistic. What it really means is that 53 percent of your employees probably don’t understand how what they do on a daily basis is actually helping to improve or grow the company.
That lack of connecting information — of being able to see the link between daily activities and the bigger picture — can negatively affect employee engagement, satisfaction and even productivity.
“Employees who see the direct correlation between their contributions and company performance are more engaged, make better spending decisions and can identify new ways to increase productivity and growth,” Tim Hird, executive director of Robert Half Management Resources, said upon release of the survey results.
What can you do to help your employees connect their individual activities to the company’s bottom line? Try these four actions:
Share the vision. Your company or organization probably already has a clearly defined mission and vision (if not, create one). The more challenging next step is to spend time communicating that vision so each employee gains a solid understanding of the role they play in helping the company achieve it.
Don’t stop at the top. Robert Half Management Resources recommends holding discussions about company performance and goals with staff members at all levels, not just with upper management. Understanding how their role contributes to the organization can help employees boost their own performance, the company suggests.
Make the discussions ongoing. “Managers should look for opportunities such as staff meetings, performance reviews and regular check-ins to communicate how individuals’ contributions benefit the business,” recommends Robert Half Management Resources.
Help employees see the connection. Look for ways to help employees link their activities to the company’s bottom line. For example, before beginning any project, have team members create a project charter that includes defining the business case. Having team members describe the benefits, costs and financial impact of a project will help them better connect their actions to the organization’s bottom line.