MEXICO CITY (AP) — In the central Mexico state of Guanajuato, the color of the meth or the markings on the package in an addict’s pocket may determine whether he lives or dies.

The Jalisco Cartel sells crystal-clear meth at $2.30 per dose. The home gang, Santa Rosa de Lima, sells cheaper blue-tinged methamphetamines for $1.40. And the rival gangs don’t accept competition in a struggle for control that has turned Guanajuato into one of Mexico’s most blood-drenched states.

“It is a sure sentence of death” for a dealer to be caught with the wrong color of meth, said Guanajuato-based security analyst David Saucedo. “It is almost like a script … the massacres of street dealers. They will attack funerals, where the (deceased) relative had some kind of links to another gang.”

It is unclear whether the distinct colors are a result of different production processes, or if the colors are intentional. It may be no coincidence that a recently arrested leader of the Santa Rosa gang is nicknamed “El Azul,” or “Blue.”

Both sides also mark the plasticine envelopes with their brands. Jalisco’s may say “CJNG,” the group’s initials, or “Grupo Elite,” or have a drawing of a skull with a bayonet and a pistol. Santa Rosa’s symbol is a triangle, with a skull and two sledgehammers, a reference to the nickname of another arrested leader.

Sophia Huett, the Guanajuato security commissioner, said those markings may matter most. “It is a brand concept based on the label, more than the color, which isn’t always present.”


In either case, the battle now pits the two most powerful drug cartels in the hemisphere against one another for control of the state — an industrial and farming hub that has attracted gangs for the same reason it has lured auto manufacturers: road and rail networks that lead straight to the U.S. border.

Worried about the rise of the Jalisco New Generation Cartel, the long-powerful Sinaloa Cartel in recent months has moved in to form an alliance with Santa Rosa de Lima and other smaller local, bands.

Guanajuato, Mexico’s sixth most populous state, saw over 3,400 homicides in the first nine months of this year, more than any other state in the country.

It has also suffered the deaths of more police officers in the line of duty than any other Mexican state.

The battle has come to resemble that of Prohibition-era Chicago, with gunmen shooting up homes or shops where rivals are doing business, either in drugs or other contraband.

“This type of massacre is at locations where drugs or stolen fuel is sold,” Saucedo said. “They will go into a store, a warehouse, a tire repair shop and kill everyone, destroy the location, toss in a hand grenade.”


The Santa Rosa de Lima gang expanded into drugs after a start robbing freight trains and stealing fuel from government pipelines — an activity that drew especially heavy attention from a government furious at the loss of revenue.

With police closing in on him in July, Santa Rosa cartel leader José Antonio Yépez Ortiz — known as “El Marro,” or “Sledgehammer” — made a desperate plea for an alliance with the Sinaloa cartel to fend off the Jalisco group, currently Mexico’s fastest growing and most violent criminal organization.

Jalisco already has rolled into at least 20 states, sometimes posting online videos showing columns of heavily armed fighters with homemade armored vehicles and issuing vague and often unmet promises not to kidnap or extort protection payments from civilians.

Saucedo said the Sinaloa gang was reluctant to back Santa Rosa, whose leaders were seen as unsophisticated and untrustworthy gangsters. But “the arrest of El Marro led the Sinaloa cartel to intervene in Guanajuato, to prevent Jalisco from taking control.”

“We had had a war between two cartels, and unfortunately now a third cartel (Sinaloa) has entered the conflict.”

Huett, the state security commissioner, said Santa Rosa and other local gangs provide the larger outside group with “firepower, the manpower, even with experienced criminals, killers, in order to confront the Jalisco organization, to contain their expansion a bit.”


It also sends weapons and money — as well as its own operatives. She said 10 gunmen from Sinaloa were caught this month.

That would be true to Sinaloa’s playbook. In the early 2000s, Sinaloa fought the Juarez cartel for the lucrative border city of Ciudad Juárez by backing local gangs like the Artistas Asesinos and Mexicles against Juárez’s armed branches, La Linea and the Barrio Azteca. Those four gangs turned Ciudad Juárez, which is next to El Paso, Texas, into a killing field between 2008 and 2012.

In Guanajuato, the killings have reached similar proportions.

In July, cartel gunmen killed 26 people at an unregistered drug rehabilitation center in the city of Irapuato. The attackers shot every man at the center, letting only the women go.

In late September, gunmen killed 11 people, including four women, at a bar in Jaral del Progreso. Five other people in that town died early this month in a shooting attack on a funeral.

The Jalisco cartel has taken to slicing up rival dealers and neatly arranging their severed limbs in a pile to support the severed head, sometimes with a surprised expression because the victims’ eyelids have been sliced off.