COLUMBUS, Ohio (AP) — Organizers say the NCAA Women’s Final Four basketball tournament in Columbus generated nearly $22 million in direct spending for the local economy.
According to an economic impact study, the weekend event at the end of March drew nearly 20,000 visitors to the city and accounted for 32,000 hotel-room nights.
Hosting the event also created additional hiring at restaurants and hotels, passenger transportation and retail.
The organizing committee said the Final Four drew 39,123 people to the three games at Nationwide Arena, surpassing fan turnout for the Women’s Final Four in Dallas last year.
Most Read Nation & World Stories
- A hunt for clues in Hawaii after a tourist couple falls ill with coronavirus
- A small bookstore pondered its future after a day without a sale. After a tweet, it became overwhelmed with orders.
- Pizza sends record number of people to the ER
- Sports on TV & radio: Local listings for Seattle games and events
- Doctor’s suicide note has Chicago-area parents asking: Was my child really vaccinated?
Linda Shetina Logan of the Greater Columbus Sports Commission says the event attracted a lot of people who had never visited the city and were left with a positive impression.