According to Beijing TV, the police investigation is focused on two questions: first, who posted the video and second, whether the tape was a publicity stunt intended to drum up business.

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BEIJING — It’s been the buzz of the Chinese Internet for days: a viral video of a young couple having sex in the dressing room of a Uniqlo clothing store in Beijing’s Sanlitun neighborhood. Shared millions of times, the video has prompted hordes of selfie-taking gawkers to descend on the shop and set state-run media outlets to condemn about the impropriety of it all.

The Cyberspace Administration of China, the country’s Internet watchdog, reprimanded two of the nation’s main Web portals, Sina and Tencent, for failing to stop the spread of the video. On Sunday, Chinese state media reported that officers had arrested the couple in the video and three others.

According to Beijing TV, the police investigation is focused on two questions: first, who posted the video and second, whether the tape was a publicity stunt intended to drum up business.

Pornography is illegal in China, and porn websites are blocked; red banners in cities across the country urge people to stay away from smut. Until 1997, extramarital sex could result in criminal charges, but legal reforms and other factors have led to increasingly liberal sexual attitudes.

According to the official New China News Agency, China’s criminal law stipulates that those convicted of disseminating obscene books, films, pictures and video clips could face jail terms of up to two years, while making obscene products to earn profit can carry a term of up to life in prison.

Uniqlo, a clothing chain based in Japan, has denied any involvement in the creation or dissemination of the video and last week posted a statement on its website urging customers to “abide by social moral standards, maintain social justice, and use the fitting rooms properly.”