SEOUL, South Korea — In a serene, plant-filled studio paneled with large windows, Kim Do-yoon gives tattoos to clients who visit him in South Korea from around the world for his fine line work. A diaphanous octopus with its tentacles unfurled, a delicate wildflower sweeping over a forearm, a portrait of a beloved pet to last forever.
Kim, known as Doy, is a favorite of celebrities, including actor Brad Pitt and actress Han Ye-seul, but he works discreetly.
There is no sign advertising his studio, nestled in a nondescript building in north-central Seoul, near a palace that dates back to the 14th century. He screens customers carefully, rolls the blinds down during appointments and moves his shop about every two years.
In South Korea, his art is a crime. Under a ruling that has been in place since 1992, tattooing without a medical license can result in fines of up to $40,000 or even imprisonment. Opponents of decorative tattoos have invoked concerns about long-standing associations with organized crime, as well as fears about inadequate hygiene and potential harm inflicted by tattoo artists, who they say lack adequate skills.
Attempts to overturn this ban have repeatedly failed. In March, the Constitutional Court in Seoul reaffirmed the tattoo industry’s illegality in a 5-4 ruling. South Korean tattoo artists and customers believe that the ruling is at odds with reality, citing drastically changed social norms that have fostered a thriving underground industry, greater openness and acceptance of tattoos, and rising international demand for what are known as “k-tattoos.”
While tattoos have grown in acceptance in most parts of the world — exceptions include several Islamic countries — South Korea remains one of the few where the artists are treated as criminals. Tens of thousands of them work in secret here, under constant threat of exposure to law enforcement. Of working covertly under the ban, Kim, 41, said: “It’s been so long, it’s almost funny.”
Sohyun Lim, a 38-year-old tattoo artist trainee in Seoul, said that the medical license requirement didn’t make any sense.
“No one’s trying to go to medical school to become a tattoo artist,” she said.
Hidden in plain sight
Tattoo artists say that the industry in Korea has exploded over the past decade.
In Seoul, it is hidden in plain sight. Tattoo artists tend to rent upper-floor office spaces across the city, especially in Hongdae, an arts-centric neighborhood. It’s easy to find artists, as long as you know where to search: Instagram.
“There’s just so many amazing artists in Korea, and social media allows you to pick through them and they’re easy to access,” Lim said.
Social media has also spread trends, like the k-tattoo, a term describing the detailed, illustration-inspired tattoos that have become synonymous with Korean artists. The k-tattoo has created a new surge of consumers, Kim said.
Top stars in South Korea, including Jungkook of the K-pop boy band BTS, rapper Jay Park and singer HyunA, have made tattoos more visible by displaying them when possible, helping to cultivate a youth culture more enamored of them.
Park’s first tattoo, which he got a decade ago, was an homage to his break dancing crew. He has since lost count of the number of tattoos he has gotten, he said.
“It was a shock to a lot of people at first,” Park, 35, said. “But as time went on and my career started to progress, I started to win people over despite my tattoos, and they started thinking it was cool.”
But he said there were some brands that likely viewed his tattoos as a liability, and that he, along with other stars, had to cover them when appearing on Korean TV.
Last June, a Gallup poll surveying more than 1,000 South Korean adults found that more than half favored legalization. The results reflected a clear generation gap: Eighty-one percent of respondents in their 20s were in support, compared with 60% for those in their 40s.
A centuries-old stigma
The oldest recorded tattoos belonged to a European man, now nicknamed Ötzi, who lived 5,300 years ago, researchers say. They have found that ancient cultures used tattoos for varying purposes: decoration, protection, punishment.
In South Korea, tattoos, also called munshin, have long had negative associations. During the Koryo dynasty, which ruled from A.D. 918 to 1392, people were forcibly given tattoos on their faces or arms listing the crimes they had committed or marking them as slaves. This punishment, the step before the death penalty, left tattooed people as outcasts living on the fringes of society. It was eliminated in 1740.
In the 20th century, tattoos were adopted by gangs inspired by Japanese customs, renewing body ink as a physical emblem of criminality.
Several modern tattoo artists in South Korea said they had deliberately moved away from menacing images like dragons and Japanese imagery often requested by gangsters.
San Lee, who works in Seoul near Apgujeong Rodeo, an area known for trendy stores, said that she intended to show that tattoos weren’t just relegated to certain types of people, but that they were fashionable.
Customer requests have also shifted, Kim said.
“When I started, people wanted tattoos to look braver,” he said. “Now, they want beautiful things.”
A long campaign for legalization
Kim is the founder of a 650-member tattoo labor union that advocates rights of artists. Legalization would create safer, more sanitary environments for both customers and artists, he said.
Tattoo artists often meet clients alone and trust strangers to keep their secret. Female artists are particularly vulnerable to sexual violence. In the past, the police have conducted sweeps rounding up artists, Lee said. Rival shops have been known to flag artists to the police.
“Since what we’re doing is illegal, we’re in the blind spot,” she said. “Because of that, there are many people that are exploiting the situation.”
The number of tattoo artists has multiplied over the past decade, fueling competition for clients. Apro Lee, based in a city an hour north of Seoul, said he had traveled the world for most of his career because his bold work inspired by Korean folk art was more in demand abroad.
“The world is changing,” Lee, 40, said. “Then, why are we behind? Let’s move.”
Others, like Lee Dong-kyu, 37, have left Korea altogether. He goes by “Q” and is now based in Los Angeles.
“We are not wrong — tattooing is not wrong but it is illegal and that feels awful,” he said. “I love my job, I am proud of myself, but I cannot open up. Here, I feel free. Feels so much better for work, but at the same time it’s not my country.”
Sanghyuk Ko, or Mr. K, one of the most sought-after tattoo artists in the United States who is known for his ultra-detailed work, said bluntly that he would have never made it as far if he hadn’t left Seoul.
“In America, it’s different — they respect artists,” Ko, 41, said.
Ryu Ho-jeong, a member of the National Assembly in South Korea who helped introduce a bill last summer to legalize tattooing, said that the Constitutional Court’s narrow ruling to uphold the ban signaled change for an “art industry that the world loves.”
Tattooing is a boon for the South Korean economy, Ryu said by email. She said she would keep pushing for legalization until the tide of public opinion shifted further.
Customers are waiting, too.
Kim Ae-min, a 38-year-old teacher in Dongducheon, has tattoos that he says are intended to honor his values. One arm is covered with various masterpieces by Shakespeare. He’s in the process of getting a back tattoo of Venus, inspired by his wife. He seldom exposes his tattoos, aware that others might not view his ink as art.
“I can’t wait for the moment where people feel safe or free to show their tattoos and express their feelings through tattoos,” he said. “I am hopeful.”