Stephen Hillenburg’s animated show about a gentle and zany underwater world became a cultural phenomenon.
Stephen Hillenburg, a onetime marine-biology teacher who created the enduringly popular “SpongeBob SquarePants,” an Emmy Award-winning animated Nickelodeon program about a goofy underwater world that was the defining cartoon show of its generation, died Monday at his home near Los Angeles. He was 57.
Mr. Hillenburg announced last year that he had amyotrophic lateral sclerosis, the neurodegenerative condition known as Lou Gehrig’s disease. Nickelodeon, the channel that has been the show’s home since its premiere in May 1999, announced his death.
Long fascinated by art and cartoons, Mr. Hillenburg turned to animation and in 1999 launched “SpongeBob” on Nickelodeon. The series, set underwater at Bikini Bottom, was relentlessly, even absurdly, upbeat.
The title character was introduced in the show’s theme song: “Absorbent and yellow and porous is he!” Resembling an ordinary kitchen sponge wearing shorts and a necktie, SpongeBob had big eyes, two teeth and oversized shoes. He lived in a pineapple under the sea at a place called Bikini Bottom, with his pet snail, Gary, and was beamingly proud of his job making Krabbie Patties and the Krusty Krab eatery.
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SpongeBob, voiced by the actor Tom Kenny, was surrounded by a zany cast of anthropomorphic creatures, including a dimwitted pink starfish named Patrick; a squirrel named Sandy Cheeks who adapted to underwater life by living in a dome; Squidward Tentacles, a snobbish, clarinet-playing octopus; the cranky owner of the Krusty Krab, Mr. Krabs; and the diabolical Plankton, a villain constantly plotting to steal the recipe for Krabbie Patties for his rival restaurant, the Chum Bucket.
By replaying endless variations on these characters and themes — including SpongeBob’s futile attempts to obtain a boating license from Mrs. Puff, a puffer fish — the show became a whimsical cultural phenomenon watched by tens of millions of viewers each week.
“It seems to be a refreshing breath from the pre-irony era,” Syracuse University pop-culture scholar Robert Thompson told The New York Times in 2001. “There’s no sense of the elbow-in-rib, tongue-in-cheek aesthetic that so permeates the rest of American culture … I think what’s subversive about it is it’s so incredibly naive — deliberately.”
The program attracted fans among celebrities — Ellen DeGeneres, Bruce Willis and Jerry Lewis all admired its absurdist humor — and among college students, who reveled in the adult overtones that occasionally floated to the surface from Bikini Bottom.
The show spawned two movies, in 2004 and 2015, and, last year, a Broadway musical, which was nominated for 12 Tony Awards. (It won one, for scenic design.) It closed in September after 327 performances.
The “SpongeBob” juggernaut stretched far and wide.
“Someone recently sent me a link to a video of Russian soldiers singing the ‘SpongeBob’ theme song while marching around,” Mr. Hillenburg told The New York Times in 2013. “It wasn’t just one group, either. It was a bunch of them.”
Stephen McDannell Hillenburg was born Aug. 21, 1961, at Fort Sill, Oklahoma, where his father was stationed with the Army. His father became a draftsman for aerospace companies, and his mother was a teacher of visually handicapped students.
Mr. Hillenburg grew up mostly in Anaheim, California, where he often went surfing and snorkeling. He graduated in 1984 from Humboldt State University in Arcata, where he studied marine sciences.
He taught at the Ocean Institute in Dana Point, California, for several years but was increasingly drawn to a childhood interest in art and storytelling. He began working on animated film projects in the 1980s, and earned a master’s degree in animation from the California Institute of the Arts in 1992.
That year, he began working on a Nickelodeon cartoon series, “Rocko’s Modern Life,” whose central character was a wallaby. Mr. Hillenburg later became the show’s creative director, while developing the idea for “SpongeBob,” combining his interests in cartooning and marine life.
“At first I drew a few natural sponges — amorphous shapes, blobs — which was the correct thing to do biologically as a marine-science teacher,” he told The Washington Post in 2001. But the character of SpongeBob wasn’t funny until Mr. Hillenburg made him a household sponge with square pants, a white shirt and tie and an irrepressibly upbeat attitude.
The show premiered in 1999 on Saturday mornings, and then moved to an evening time slot, where it quickly drew huge audiences. It became the No. 1 cartoon show for young viewers but often attracted at least as many adult viewers, even though Mr. Hillenburg, as executive producer, expressly forbade any references to sex, drug use, pop culture or other grown-up topics.
“SpongeBob is really optimistic and changes the way people see things,” he told the New York Post in 1999. “He’s too naive to realize how special he is, in his odd way.”
Within three years, “SpongeBob” had more than 60 million viewers a month. It won five Emmy Awards in various categories. “SpongeBob” remains a popular mainstay of Nickelodeon.
Over the years the show, attracted a dizzying list of top stars as guest voices: David Bowie, Tina Fey, Mark Hamill, Lewis Black, Betty White and more. More stars turned up in the “SpongeBob” movies, including Jeffrey Tambor, David Hasselhoff and Antonio Banderas.
Mr. Hillenburg’s survivors include his wife of 20 years, the former Karen Umland, and their son, Clay Hillenburg; his mother, Nancy Hillenburg; and a brother.
Even though SpongeBob worked as a cook, Mr. Hillenburg refused to license his image to sell fast food and other products he considered harmful to children. Nonetheless, by 2009, Advertising Age magazine estimated Nickelodeon earned $8 billion a year in sales of SpongeBob merchandise.
“How could you expect a show about a sponge to have mass appeal?” he told The Boston Globe in 2002. “It’s just unbelievable. It’s almost like having a picture of your mother appear on everything in the world.”