he maker of Similac Advance, the top commercial baby-formula brand in the United States, says it will begin selling the first mainstream baby formula made without genetically altered ingredients by the end of the month at Target.
The maker of Similac Advance, the top commercial baby-formula brand in the United States, says it will begin selling the first mainstream baby formula made without genetically altered ingredients by the end of the month at Target.
Similac’s maker, the global health-care company Abbott, said it would first offer a “non-GMO” version of its best-selling Similac Advance, followed by a non-GMO version of Similac Sensitive.
Abbott will join a growing number of companies offering popular products without genetically modified organisms.
Consumer demand for such products has been growing, despite a concerted and expensive effort by trade groups representing major food manufacturers and the biotech industry to convince them that genetically altered ingredients are not harmful to human health.
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A new online study of 1,829 adults selected by Fluent, a consumer marketing and advertising firm, found that nearly one in five of them said they preferred non-GMO products.
Most mainstream baby formula is made from various corn and soy derivatives, and more than 90 percent of those crops in America are grown from genetically altered seeds.