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CONCORD, N.H. (AP) — This year’s New Hampshire Governor’s Conference on Tourism is focusing on Main Street.

The conference by the New Hampshire Travel Council is scheduled for May 14-15 in Concord.

A presentation on May 14 will focus on “New Hampshire Creative Economy: Prosperity Through Arts and Culture,” followed by breakout sessions.

The latest tourism industry trends will be discussed May 15 at the Grappone Conference Center with the keynote presentation, “Adapting Geotourism Strategies.”

State tourism officials say the travel and tourism industry in New Hampshire employs 68,000 people and contributes $315 million toward the state budget via the room and meals tax.

More than 39 million travelers visit New Hampshire every year, generating about $5.5 billion in spending.