A Republican businessman seeking his party’s nomination to face Sen. Mark Kelly, D-Ariz., in the fall has released a new Western-style TV ad in which the candidate, dressed as a sheriff, fires a gun at actors portraying Kelly, President Joe Biden and House Speaker Nancy Pelosi, D-Calif.

The candidate, energy executive Jim Lamon, said in a tweet that the ad will air during the Super Bowl.

Kelly is the husband of former congresswoman Gabrielle Giffords, D-Ariz., who was shot in the head while greeting constituents outside a Tucson supermarket in 2011. Six people were killed in the shooting rampage and many others were injured.

Shannon Watts, the founder of the group Moms Demand Action for Gun Sense in America, called the ad “disgusting.”

The ad is the latest video by a Republican raising the specter of violence against Democrats. In November, Rep. Paul Gosar, R-Ariz., shared an altered, animated video depicting him killing Rep. Alexandria Ocasio-Cortez, D-N.Y., and swinging two swords at Biden. The House later voted to censure Gosar over the video.

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Former President Donald Trump, whom Lamon supports, also frequently alluded to violence against his political opponents.

In the Lamon ad, the trio of Democrats is shown wearing cowboy hats and boots, toting guns and sporting bandannas on the lower half of their faces. They approach a dusty Old West town, where one onlooker calls them “the D.C. gang” another yells at them, “We’re tired of being pushed around!”

“The good people of Arizona have had enough of you,” Lamon tells the actors playing Kelly, Biden and Pelosi in the ad. “It’s time for a showdown.”

The Democrats draw their weapons. Then Lamon draws his pistol and quickly shoots the weapons out of their hands, prompting the trio to run away.

A Lamon campaign spokesperson did not directly address criticism that the ad shows the candidate shooting at Giffords’ husband. The spokesperson, who did not provide a name, said the ad “shows the D.C. Gang drawing on Lamon and he merely shoots the weapons out of their hands.”

“Unlike Kelly, Jim Lamon will shoot straight with Arizonans and take the fight to Biden — and he d— sure won’t let the left bully him into backing down,” the spokesperson said.

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The Kelly campaign declined to comment on the Lamon ad.

The Lamon campaign is spending “multiples of six figures” on the aid, which it said will air in Tucson during the Super Bowl and in Phoenix and statewide on cable and online thereafter.

The ad also includes an appearance by Brandon Judd, a longtime Border Patrol agent. Judd has led the National Border Patrol Council since 2013, involving it more directly in electoral politics.

In 2016, the union endorsed a presidential candidate for the first time, backing Trump and praising him as someone who “doesn’t fear the media, doesn’t embrace political correctness and doesn’t need the money.” Judd has also been a sought-after surrogate for Republican campaigns, appearing in ads for Texas Gov. Greg Abbott and for George P. Bush, a Texas railroad commissioner running for attorney general.