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LAS VEGAS (AP) — Organizers say about 10,000 people registered to vote via text at the Women’s March rally in Las Vegas.

The Las Vegas Sun reports that the rally on Sunday launched a national registration movement in which officials hope to sign up 1 million new voters.

Organizers say about 20,000 people attended the Las Vegas event, meaning half of the participants registered to vote.

The national movement is using a social media phrase dubbed #PowerToThePolls.

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The Women’s March group is also looking to expand its efforts by paying swing-state artists to create work that encourages politician activism.

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Information from: Las Vegas Sun, http://www.lasvegassun.com