Cruise lines partner with brand-name chefs to add signature restaurants to their ships, most recently Princess Cruises and popular TV chef Curtis Stone.
Celebrity chefs have found a new landscape to tempt customers’ palates, and it’s not even on land. Cruise lines keep partnering with name-brand chefs to add a signature restaurant to their ships.
The most recent announcement is a deal Princess Cruises has cooked up with Curtis Stone, who gained fame with the popular TLC show “Take Home Chef” almost 10 years ago and has since gone on to be one of the most recognizable chefs on the TV landscape as well as having opened successful restaurant Maude in Beverly Hills, Calif.
As part of the Princess Cruises’ “come back new” marketing pitch, Stone will be opening a new restaurant concept called Share on two ships this year and rolling it out to two more in 2016.
“One thing you do want to do is connect with the people who you’re on vacation with, and there’s no better way than with food,” Stone said of the communal family-style restaurant.
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The new restaurant will debut this December on the Ruby Princess out of Los Angeles and Emerald Princess out of Port Everglades, Fla., and then followed by the Coral Princess on Panama Canal cruises that also sail out of Fort Lauderdale beginning January 2016.
Fleetwide, Stone is also working on menu items to be offered nightly and served in the main dining room as well as a chef’s table experience.
Other celebrity chefs to venture out to sea include Todd English, Jamie Oliver, Michael Schwartz and Jose Garces.
Their restaurants are among the cruise lines’ extra cost offerings, usually a $20 upcharge per diner, but as high as $75 on some lines. The chefs often make appearances on the ships, partake in Q & As and demonstrations as well as get their hands dirty in the kitchen.
Garces will bring Latin seafood cuisine in the form of restaurant Bayamo as well as the Pincho Tapas Bar on board the new Norwegian Escape debuting out of Miami in November. Oliver and Schwartz share billing on the Quantum-class ships of Royal Caribbean with Jamie’s Italian and Michael’s Genuine Pub, respectively. English has a restaurant on board Cunard’s Queen Mary 2. Even Food TV star Guy Fieri has partnered with Carnival to bring Guy’s Burger Joint across many ships in its fleet.
It doesn’t always work out though. Norwegian Cruise Line this year ended its relationship with Geoffrey Zakarian, who had set up shop on board both Norwegian Getaway and Breakaway with Ocean Blue and The Raw Bar.