The modern, richly textured look of Simplicity Decor speaks to the man behind the new store in downtown Kirkland. Owner Suraphong "A" Liengboonlertchai...

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The modern, richly textured look of Simplicity Decor speaks to the man behind the new store in downtown Kirkland.

Owner Suraphong “A” Liengboonlertchai originally hails from Thailand, and an Asian touch is evident in beautiful shimmery pillows and dark furniture.

But his modern aesthetic, honed from several years at Crate & Barrel, is the dominant force at the two-level store.

The store caters to the burgeoning condo community in Kirkland and is bursting with Thai pieces, affordable furniture for small spaces and local art.

On his store’s Web site, Liengboonlertchai writes that he has loved the word “simplicity” since he first learned English. He calls simplicity the “key to life” — and the explanation behind his nickname, “A.” (“My mother knew about the simple life for sure,” he wrote — he also has a brother “B” and a brother “C.”)

Liengboonlertchai, who was a lawyer before turning to interior design, also is making an effort to give back to the community and donated a percentage of his profits in August to the Kirkland Teen Union Building Music Department.

Simplicity Decor

126 Park Lane, Kirkland, 425-803-0386 or www.simplicitydecor.com. Hours: 10:30 a.m.-6 p.m. Monday-Tuesday, 10:30 a.m.-7 p.m. Wednesday-Saturday, noon-5 p.m. Sunday.

He plans to continue coordinating with local nonprofits.

“I want to use the business to help others,” he said.

Why should you go? The store has the dark, sleek look familiar among modern furniture stores, but Liengboonlertchai distinguishes Simplicity Decor with unusual pieces from Thailand.

Here you will find liana, a kind of twine, handwoven and formed into a wide, low chair with silver legs ($1,299) and a footstool ($379).

Or consider the IM-AIM elephant leg table, so named for its curved legs ($1,299). The same company makes the dark platform Ranabb queen bed on the second floor and low, matching side tables (queen bed, $2,199; side table, $299).

Other innovative pieces include the Efy swivel mirror ($599), which has a full-length mirror on one side and spins to reveal shelves for storing books or clothes behind it.

What’s functional? Liengboonlertchai focuses his furniture on small spaces and carries smaller tables and sofas among his selection.

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The Edo line, with its simple design, is popular among those who like modern design at more reasonable prices (queen bed $899, console table $249). A mango wood book bench ($599) features a slot for magazines.

But Simplicity Decor also offers plenty of accessories, including art from locals, Marimekko prints, ceramics from Thailand and glassware.

digs picks: Efy swivel mirror ($599), Jellyfish stool with liana woven seat ($379), four-piece metal puzzle coaster set ($17.50) and Keith sofa ($979).

Simplicity Decor is within walking distance of several other Kirkland home stores along Park Lane and Lake Street, which include modern design, garden stores and high-end luxury looks.

Nicole Tsong: 206-464-2150 or ntsong@seattletimes.com