Not content with chomping on hemp-butter sandwiches made with hemp bread and washed down with hemp lattes, consumers are also slathering...

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Not content with chomping on hemp-butter sandwiches made with hemp bread and washed down with hemp lattes, consumers are also slathering hemp-seed oil on their bodies, via myriad lotions and balms: eye cream, face cream, lip balm, lip liner, lipstick, shampoo, conditioner, massage oil and soap.

They are slapping lavender hemp-oil deodorant under their arms, getting a George Hamilton glow with Hempz indoor tanning lotions and bronzers, and easing tired muscles with Hot Hemp Muscle Rub analgesic balm.

The more mainstream products available include the Merry Hempsters’ lip balm, Jason Natural Cosmetics lotion with hemp-seed oil, Nature’s Gate Skin Therapy Lotion with hemp-seed oil and River Soap Co. Woodlands Bar Soap with hemp-seed oil.

“Hemp products are very popular,” says Robin Rogosin, a buyer for Whole Foods Market. “I’m not sure if people are buying these products because they’re enamored with everything hemp … or if they’re attracted to the products for some other reason.”