Color forecasters gather clues from pop culture, technology and social trends like the environmental movement to determine where color is headed next. A movie could be the key to an inspired...

Share story

Color forecasters gather clues from pop culture, technology and social trends like the environmental movement to determine where color is headed next. A movie could be the key to an inspired prediction. Forecasters saw the acidic yellow-green of “Shrek” coming long before you bought your first yellow-green shirt.

Sometimes, they say, it’s more subtle: One hot color this fall, purple, is connected to a return to spirituality, mysticism and historical colors from the Victorian era.

But color prediction doesn’t mean you have to toe the line.

“Today it’s not about the one color that pushes everything out of the way,” said Leatrice Eiseman, of Pantone Color Institute. “People are a little more practical. They want to have some … good dependable neutrals and want the fun colors.”

— Nicole Tsong, Times staff reporter