MILAN (AP) — Starbucks is opening its first store in Italy, betting that premium brews and novelties like heated marble-topped coffee bars will win customers in a country fond of its espresso rituals.
Decades ago, Milan’s coffee bars inspired the chain’s vision. Now Starbucks hopes clients will visit its new store, called the Reserve Roastery, to watch beans being roasted, sip coffee or enjoy cocktails at a mezzanine-level bar opening Friday in a former post office near the city’s Duomo, or cathedral.
Starbucks chief design officer Liz Muller told AP: “We’re not coming to Italy to teach people about coffee.” Instead, she said, Starbucks is offering Italians a different, “premium experience,” where clients “stay longer.”
In Italy, an espresso at a coffee bar is usually a quick ritual performed standing up.
Most Read Life Stories
- Hot pot is hot in Bellevue right now, but good luck trying to get a table at Liuyishou and The Dolar Shop
- In the heart of a Kirkland tech campus, an old railway path becomes a fun public park | Seattle Sketcher
- Veterinary Q&A: HGE in dogs Part 2
- Day Tripper: All aboard for tacos, espresso and breweries in Vancouver. (Yes, that Vancouver.)
- Groats? Steel-cut? In a smoothie? However you eat them, oats deliver key nutrients