The iconic Rainier beer has rolled out a new release, the Rainier Radler. But at $8.99 a six pack, will you pick it over the original?
Looky here. Rainier has a new summer beer, the citrusy Rainier Radler.
But, uh, you have to shell out a few more bucks for this limited release. At Total Wine, a six pack of Rainier Radler costs $8.99 (16 oz cans), three bucks more than the regular Rainier six pack.
If you’ve ever had a shandy (cheap lager spiked with a lemon soda), that’s what radlers taste like. It’s a thirst-quencher that goes down easy because it’s sweet and citrusy. It’s beer for people who don’t like the taste of beer.
Rainier’s variation is “brewed with lemon zest and orange peel.” At 4.2 percent ABV, this variation is two times higher in alcohol than a lot of the radlers served at dives.
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The Rainier Radler is targeted for a mainstream audience. Its last limited release, in 2016, was tailored more toward the serious beer drinker, the Pale Mountain Ale, all dolled up in a retro grenade bottle embossed with its iconic cursive “R.” But that release was more notable for its hefty price tag, $11.99 for a six pack, which some consumers balked at because a big draw of Rainier was that it was dirt cheap.