"People like the maple pecan, but they love the pumpkin spice," said one Seattle barista, who declined to share his name. For many, the availability of pumpkin spice — offered at Starbucks only during the fall — is the hallmark of autumn.
Could Starbucks’ new Maple Pecan Latte become the new pumpkin spice?
Well, according to a casual telephone survey of Seattle Starbucks baristas, the answer is no.
“People like the maple pecan, but they love the pumpkin spice,” said one barista, who declined to share his name. He said the Maple Pecan Latte seems a little sweeter to many and they seem to prefer just “a pump or two in their regular iced or brewed coffee.”
For many, the availability of pumpkin spice — which is offered at Starbucks only during the fall — is the hallmark of autumn.
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But a slowdown in the growth of the still-popular drink may have led Starbucks to introduce the new maple flavor to “share the spotlight” with the old favorite.
USA Today reports, citing Nielsen, that the growth in sales of pumpkin-flavored food items is slowing.
“Over a 52-week period ending July 29, sales rose 6% from the same stretch the year before, but that was down from a 20% jump between 2012 and 2013,” according to the paper.
In its introduction to the new flavor, Starbucks says the drink is “inspired by classic fall flavors and the changing leaves of the season.”
“The Starbucks Maple Pecan Latte is a warming blend of signature espresso and steamed milk combined with notes of maple syrup and pecan, and finished with a colorful autumn topping.”