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Google says digital ad budgets are shifting to Amazon

David Dahlquist, senior trial counsel in the antitrust division at the US Department of Justice, exits federal court in Washington, DC, US, on Tuesday, Sept. 12, 2023. Alphabet Inc.’s Google will defend its default-search deals in an antitrust trial against the Justice Department and a bloc of US states starting today that will focus on the agreements Google made with companies to set its search engine as the default. Photographer: Al Drago/Bloomberg

In a federal antitrust trial, Google said it is losing ad share to new market entrants, including Amazon and TikTok.

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