If swimwear designers have anything to say about it, this season it will be bye-bye, board shorts.
Bye-bye, big board shorts. Beaching boys will be showing more leg this summer — at least if swimwear designers have anything to say about it.
Shorter, closer-to-the-body silhouettes were seen during the latest Miami Swim Week, including mid-thigh swim shorts, James Bond-esque trunks and oh-my-goodness bikinis.
“Guys are getting more confidence in themselves,” says Ryan Lyons, spokesman for Cocksox, one of the labels on display at the show. “[The style is] sexy and sleek, not so much the board short anymore.”
Kathy Hawkins, a distributor for swim brands Bwet, Tribe and 2Eros, agrees. “I think we are trending more European, more fitted and more stylish,” she says. “You can walk from the water to the bar and walk down the street in the same pair of shorts.”
Other strong trends she saw at the shows include color-blocking, mix-and-matched prints and patterns, and vibrant colors.