These eye shadow palettes give you big color, loads of options and great value.

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If you value options and love makeup, eye shadow palettes are a great investment.

But how much of an investment do you have to make to get a quality set?

Not a big one. In fact, great eye shadow palettes can be found at the drugstore, priced at less than $25 — sometimes a lot less.

E.L.F. Cosmetics Chromatic Eyeshadow Palette ($12). This warm palette contains gorgeous shades of pinks and oranges.

L’Oreal Paris Colour Riche La Palette Nude ($20). In a league of its own, these shadows have long staying power and rich color.

Milani Bold Obsessions Eyeshadow Palette ($20). With 12 different shades, you can create pretty much any look you want. The shadows go on smooth, feel velvety and provide extreme color payoff.

NYX Love You So Mochi Eyeshadow Palette ($20). This new eye shadow palette has an adorable name, plus bright, fun colors. The shadows have a bouncy texture that feels good when you apply them with your fingers.

Milani Bold Obsessions 
Eyeshadow Palette, $20
Milani Bold Obsessions Eyeshadow Palette, $20

Rimmel London Magnif’eyes Eyeshadow Palette ($8). Shimmer? Smooth application? Blendable? Crease- and smear-proof? Yes, yes, yes and yes. For less than $10, this high-quality palette truly rivals its pricier competition.

Pixi By Petra Get the Look It’s Eye Time Palette ($24). The shadows in this palette have a creamy texture and are buildable to create a more dramatic look.

Covergirl TruNaked Smoky Eye Shadow Palette ($12). Will smoky eyes ever go out of style? Probably not, and this palette gives you all the shades you need to create a subtle look for everyday wear or a dark, sultry look for a night out.