Allbirds is opening just its eighth brick-and-mortar store — and its first in Seattle — on Friday, May 24, in a 2,000-square-foot location at University Village.
Originally an online-only venture, the super-successful sneaker company (valued at more than $1 billion) is known for its comfortable unisex shoes made from sustainable materials. Its other stores are in San Francisco, where it is headquartered, New York, Boston, Chicago, London, Shanghai and Beijing. The company plans to open more stores across the U.S. this year.
Allbirds features a tightly curated line of shoes, lead by its original products, the Wool Runners and Wool Loungers ($95 each), which are naturally moisture-wicking and odor-resistant. The Tree line of shoes, added in 2018, is made from eucalyptus tree fiber that’s cooling and renewable. Both the Wool and Tree lines will be available at the Seattle location, along with a children’s version of the Wool Runner.
The Seattle store will also have three unique lace colors that are free with the purchase of pair a Runners. The Seattle colors are Coffee Bean Brown, Bainbridge Island Blue and Glass Garden Yellow, inspired by local artist Dale Chihuly.
Subtle nods to Seattle, such as cloud-shaped mirrors and forest-green chairs, fill the store, along with a dramatic service desk made from reclaimed wood from the Pacific Northwest with a basalt rock base.
The Seattle store is located at 2625 NE University Village St., and is open Monday–Saturday from 9:30 a.m. to 9 p.m., and Sunday from 11 a.m. to 6 p.m.