A new curated series is intended to make it easier for men to find the latest, coolest clothes and accessories.

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Nordstrom is launching a new special series, called New Concepts, that it hopes will help customers more easily discover the latest and best menswear products.

Curated by Sam Lobban, Nordstrom’s vice president of men’s fashion, the special installation starts today with a 20-brand capsule collection featuring top ski, snow, rain and technical gear for both the city and the slopes. Called “Out Cold,” the collection will include items from Arc’teryx Veilance, Kjus, Aztech Mountain, Snow Peak, Mackintosh, Salomon, Hoka One One and more. There is a range of price points, though most of the items are higher-end technical pieces. The collection also includes exclusive and limited-edition items.

The mini-store within the store can be found in the downtown Seattle location and online at nordstrom.com.