Makeup artist and model Cindy Joseph created Boom! cosmetics and skin care for women who aren't obsessed with hiding their age.

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After decades as a makeup artist and model, Cindy Joseph has created Boom!, a “pro-age” line of products for skin.

Touted by users as a must-have for women over 40 — or anyone else seeking a natural look — Boom products include facial moisturizers, masks, color sticks and a sensual lubricant, all of which are paraben- and phthalate-free, and include ingredients such as honey, propolis and extra virgin olive oil.

The Boomstick Trio ($76 at at features three multitasking sticks that promise to give a dewy, healthy finish to all skin tones. The trio includes a sheer moisturizer, a color stick that can be used as lipstick, blush and shadow, and a glimmer stick for shimmer on eyes, lips, cheeks or anywhere you want an extra glow.