Luxury makeup companies are unveiling a trove of gold products for nails, lips, eyes and the face — and most are not too extreme for day.

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If there’s ever a time to gild the lily, the holiday season is it. No wonder that luxury makeup companies are unveiling a trove of gold products for nails, lips, eyes and the face.

And while they are surely festive, most are not too extreme for day, in finishes that lean more toward a shimmery flourish than a bold statement.

“It’s one of those universal tones that looks really gorgeous on dark skin as well as on light skin,” makeup artist Polly Osmond says. “A gold eyeliner and gold eye shadow works across the board.”

This new batch of gilded products is already proving popular. Gold 001, a deeply saturated makeup pigment created by makeup artist Pat McGrath, sold all 1,000 of its numbered packages in just over six minutes when it was introduced online last month. Although McGrath applied it to intense effect on the models’ lips at the Prada show in September, it can be worn more sheerly elsewhere on the face.

Lancôme’s newly released selection of gold makeup is highly wearable, including an eye shadow palette of coordinated metallic shades, two glistening liquid eyeliners and Vernis In Love Nail Polish ($15.50), a clear topcoat for nails filled with chunky shards of glitter. There is also a mascara, Hypnôse Stardust Golden Top Coat ($27.50, both at department stores), that looks like liquid tinsel in the tube but is surprisingly subtle. It is designed to be applied to the ends of your eyelashes.

The golden tint ofTom Ford Lash Tips Mascara ($44 at Nordstrom, Bellevue) is paler and thus more pronounced on dark lashes, but the color flatters most eye colors. Introduced in November, it has a tiny brush that takes the challenge out of application, even on tiny hairs along the lower lashes.

Dior Beauty’s holiday makeup collection includes the State of Gold 5 Couleurs Eyeshadow Palette ($57), Fusion Mono Eyeshadow in Blazing ($31), a shimmery shadow, and a softly gilt Addict Gloss ($29.50, all at Nordstrom) called, appropriately enough, Sparkle.

Chanel’s seasonal collection also has gold items, like Le Top Coat in Lamé Rouge Noir ($27 at Nordstrom), an unusual product for nails that combines glitter, clear polish and Chanel’s distinctive deep red, also known as Vamp, in a single bottle. (A quick shake mixes the components; when applied, nails get a hint of both color and golden shine.)

An especially versatile option is Hourglass’ Ambient Lighting Edit compact ($80 at Sephora), which includes six contouring powders, including a gilded highlighter that will be available on its own in January, when the holiday season is but a memory.