Here’s a question for cord cutters: When do you know you’ve subscribed to enough content?

I’m wondering because I’ve been noticing increasing prices on streaming services to the point where you really can’t say you’re saving a ton each month being a cord cutter. This began a few weeks ago when I started seeing complaints online about price increases on AT&T TV Now.

Starting in mid-November, AT&T TV Now customers will see increases of $10 to $15 a month for their streaming packages. The cheapest bundle will be $65 a month, while the Max bundle will rise to $80 a month.

The biggest bundle — called Ultimate — will cost $145 a month for 125+ channels.

AT&T isn’t alone. We’ve seen price increases from every streaming service, including Netflix.

I have to admit, I honestly didn’t know how much I was paying each month for Netflix. Last year, when I upgraded to a 4K TV, I upgraded Netflix to the plan with 4K streaming. I got an email last week telling me my bank had paid Netflix $17.31 for the month.

Advertising

Wait, doesn’t Netflix cost $9.99 a month? That just shows I wasn’t really paying attention.

Right now at home, I have Netflix, Hulu and Amazon Prime, along with local channels brought in for free via antenna. This seems to be enough for us. We don’t subscribe to any live streaming services and I can’t say we miss them.

There are a few streaming services that seem to be pretty good deals. Sling TV starts at $25 a month for the Orange or Blue plans. Streaming service Philo is still a bargain at $20 a month for 58 channels, but they don’t offer sports or local channels.

YouTube TV recently went up to $50 a month. Hulu Live costs $44.95 a month. And some are getting out of the competition. Sony is discontinuing its PlayStation Vue streaming service at the end of January 2020.

I have been thinking there were too many similar live streaming services competing for the same customers. It stands to reason the pack will be thinned out.

Of course, new services like Apple TV+ ($4.99/mo.) and Disney+ ($6.99/mo.) are coming out this month, but those won’t be offering live channels, only on-demand programming. I expect Disney+ to be quite popular, while Apple has been touting its original programming heavily on commercials.

Advertising

The good thing about all these services is the ability to add and drop them as you see fit.

I will certainly do free trials for both Apple TV+ and Disney+ and adding either of them for a month or two won’t break the bank.

The reason we all started cutting the cord was the high cost for bundles of channels. Of the 200 channels I was paying for two years ago, I probably watched less than 20 regularly.

Live streaming services burst onto the scene offering tighter bundles of channels that were more in line with what I actually watched for prices around $35 a month. Now those streaming bundles have gotten bigger and more expensive.

I’m not sure where we go from here. Streaming is becoming more and more fragmented, and customers like me are starting to add up the cost of all those subscriptions.

Are you still on board with traditional TV services? Have you cut the cord? If so, are you still satisfied with the amount you’re paying for streaming content?

Drop me a line at jrossman@dallasnews.com and let me know what you plan to do next.