Skin-care products for men and women are adding the ingredient for its detoxifying properties.

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Oh, charcoal. Are you dirty? Clean? Both? Neither?

Whatever the case, a new class of grooming products includes charcoal as a key ingredient. Last year, Clinique added Charcoal Face Wash to its men’s line, while Dermalogica debuted a detoxifying Charcoal Rescue Masque over the summer.

Salons are throwing in charcoal masks as an add-on to facials, while Pressed Juicery has taken an inside-out approach, with an “activated charcoal lemonade” on its menu.

“Activated charcoal has been around in the medical profession for hundreds and hundreds of years,” says Diana Howard, vice president for research and development at Dermalogica. “They use it when someone ingests poison. Most ambulances carry it.”

Howard thinks the grooming industry’s recent embrace of charcoal “can be attributed to the fact that we, as a society, are so much more aware of chemicals in our environment, and toxins and pollutants.”

And it certainly doesn’t hurt that, in these selfie-crazed times, the novelty of a face caked in a gray mask is social-media-genic — just check the hashtag #charcoalmask on Instagram for proof.

Not everyone is convinced of charcoal’s cleansing properties.

“I think anything like this should be approached with a healthy dose of skepticism,” says Dr. Evan Rieder, a dermatologist at NYU Langone Medical Center.

Rieder notes that there is no proof that charcoal’s cleansing properties work on skin and that, for now, all the reports of the benefits are anecdotal.

“The concept is very attractive,” he says. “It could work.”

The skepticism from the scientific community hasn’t stopped the flow of new products into the market.

“I think you’re going to see more and more of it,” Howard says. “It’s definitely here to stay for a while.”