Adult coloring-book enthusiasts say coloring is therapeutic, fosters creativity and reaps benefits associated with meditation.

Share story

Kara Lacey, 33, does it after a long day of work, sometimes accompanied by a glass of wine.

“It’s super-relaxing, fun and nostalgic,” says Lacey, a publicist who lives in Hoboken, N.J.

Alex Bender, 29, a real estate executive in New York City, did it during a recent jaunt to Montauk, N.Y.

“It’s nice to concentrate on something that’s lighthearted, fun and simple, which I don’t often get to do,” he says.

Nikki Marsh, 35, a stay-at-home mother in Woodcliff Lake, N.J., does it with fellow moms when they need to relax.

“It’s a special time when we’re not allowed to talk about school or kids,” Marsh says.

The newest device to promote mindfulness and inspire 20- and 30-somethings to put down their phones for hours? It is coloring books for adults, which have been gaining traction, booksellers say. Enthusiasts claim that coloring is therapeutic, fosters creativity and reaps benefits associated with meditation.

“As adults, we need a chance to escape from our everyday life and do something that’s totally meditative,” says Kelsey Montague, an artist in Denver who recently released an adult coloring book titled, “What Lifts You?” “Once you start coloring, all you have to worry about is staying in the lines and which color to use. It’s an amazing escape.”

Celebrities have also gotten into the craze. Victoria Beckham recently posted a photograph of herself on Instagram with a copy of the “Vogue Colouring Book” peeking out of her handbag.

The book, released in November, features designs inspired by the fashion pages of the British edition of the magazine during the 1950s, including ready-to-wear by Christian Dior, Givenchy and Chanel.

Kate Hudson posted a Snapchat video of her coloring aboard a plane en route to a “Kung Fu Panda 3” premiere.

Melissa Rappaport, owner of a public relations firm in Los Angeles, received a coloring book in December as a gift. Over the holidays, she and her husband drank wine and sat around coloring.

While Rappaport found the activity soothing, it did not quite replace her unlimited data usage.

“I’d love to say it made me put down my phone,” she says. “But I had to Snapchat my progress so my followers could see the whole thing happen.”