Seeking a job you love? Adopt a few tips from the world of online dating.

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If you’ve ever had a prolonged conversation with me, you’ve probably heard me compare one thing or another to online dating. I certainly draw parallels between it and job hunting. If you have ever used, OK Cupid, Tinder or any other dating app, you have most certainly developed skills that help with your job search, be it for full-time or contract work.

Here are a few tactics to employ.

Narrow your search. What kind of job do you long for? What kind of organization do you want to join? Think in specifics about your dreamboat company, who you want to spend time with and what you want to be doing. Armed with this information, hone your search criteria when browsing online and researching companies. You’ll save yourself a lot of time and prevent a mismatch.

Create a compelling opening salvo. Catch the eye of a recruiter or hiring manager by taking the time to show that you have a pulse and a personality. If you don’t bother crafting an engaging initial message, why should they bother responding?

Get personal. When you approach a company on your short list, let it know right up front why this match is important to you and feels right. Impersonal introductory communications will result in equally impersonal responses, if you get any reply at all. Instead, be honest and convey what first attracted you to the organization and why you think you’re compatible.

Do some cyber research. Let’s be honest: Once we identify a viable prospect, we look them up online. This is just plain smart. Do a deep dive on any organization you want to get with: Check their reviews on Glassdoor, read their company blog, hunt around on their website and sniff around for any intel that might fill in any blanks.

Cast a wide net. While you want to be selective, you also don’t want to put all your eggs in one basket. While I’m all for pursuing your passion, there’s more than one fish in the sea and you should absolutely put out feelers with more than one prospect instead of obsessing over one company and perhaps setting yourself up for disappointment.

One last thought: they are looking for you as much as you are looking for them. If you don’t play, you can’t win.