Want to work for a particular company but there aren’t any openings? Create one.

Share story

I was recently talking with a friend who scored her dream job at her dream company. It didn’t happen overnight. In fact, the job didn’t even exist. She made it happen by pursuing the company with savvy, passion and determination.

Whether you’re looking for freelance or full-time work, it pays to be persistent.

Do your research. First things first, pinpoint the industry or type of organization you want to work for. Is it a company committed to creating a green workspace or are you keen on working in a certain industry? As you apply more and more “filters” to your search, you will discover the right company for you.

Make contact. Do you know anyone in the company? If not, contact the HR director or better yet, the manager of the department most appropriate for you, be it marketing or product development. Write the cover letter of your life, detailing why you are interested in the company and how your skills and experience map to their mission. Ask for a short phone call or in-person meeting to make your case.

Cultivate an ongoing conversation. There might not be an immediate opening for you, and that’s OK. Persevere and keep the channels of communication open. Send your contact articles or ideas that are relevant to the company or the job you’re seeking. If you want a marketing role, for instance, send them ideas for a native advertising campaign, along with statistics about the efficacy of native ads. This sort of ongoing check-in reinforces your commitment to joining the company.

Visualize your role. Once you get in for an interview, be prepared to talk about the position and responsibilities you desire. Draft out your dream job description and pitch away, making sure to convey how this role would contribute to the company’s growth, mission and bottom line.

Know your value. Along with writing out a job description, spend some time thinking about compensation and title. Don’t dull your shine and accept a lower-level position just to get a foot in the door. Convince them of your worth and ask them to level up the position.

Always be closing. If you have persisted and it looks as if your efforts are going nowhere, it might be time to pull up anchor. Check in with your contact, reassert your interest and ask if he or she wants you to continue sending ideas and forwarding articles. If not, you will reluctantly move on. This will motivate them to act or tell you that there’s no role for you on the horizon. If the latter is the case, chances are you will still be top of mind when a job does become available.