How can you help your rental property stand out from the crowd? Concentrate on these areas first.
These days, it is easier than ever to rent out your home. But with this popularity comes increased competition. How can you help your rental property stand out from the crowd?
Those looking to cash in on the rental trend should focus on the following:
Photography. High-quality photography should top your list. When it comes rental properties, potential renters will judge your book by its cover, so you need to make sure your photographs stand out.
- Never have people, pets or clutter in photographs
- Don’t take photographs at night
- Be sure to showcase your entire property. Often times if a photograph of a particular space or room is omitted, potential renters may suspect you have something to hide.
Bathrooms. Consider your rental property to be on the same level as the local inn or bed and breakfast. Cleanliness should be first and foremost. Beyond this, making bathrooms fresh and appealing should be part of any improvements. Some affordable fixes include adding lighting such as sconces, replacing a toilet, and upgrading faucets and fixtures.
Kitchens. Many potential renters will likely only be committing to a short stay. As such, the kitchen may not be fully utilized. Some essentials include having a working and clean microwave, a fresh set of plates, glasses and utensils, and a fully functioning refrigerator. Looking to upgrade? Affordable updates include replacing door handles and cabinet knobs, adding new flooring and painting cabinets.
Curb appeal. As potential renters may be looking to rent your property as a vacation retreat, many may be focused on atmosphere, both inside and out. In the winter, potential renters may be looking for outdoor amenities such as fire pits and hot tubs, while in warmer months, an outdoor grill will have appeal.
Stage your space. The better your property looks, the more it will appeal to potential renters. This is where staging comes into play. Look for ways to properly style your rental property. Ideas include affordable artwork, area rugs, toss pillows and throws, as well as accessories such as vases, coffee table books and blooms. Also, don’t forget quality bedding for bedrooms. For those with smaller homes, adding mirrors can help to open up a space.
Paint. Painting remains one of the most affordable home improvements. If you have a space that may have too many custom colors or needs a quick and easy refresher, consider adding a fresh coat of paint.
Clear out the clutter. Once you place your property on the market for rent, it becomes a product that will be compared to other products. To appeal to the most potential renters and keep them coming back again and again, create an oasis for them by clearing out personal items and excess.
Neutral palette, bright accents. When looking for colors to use in your space, neutral colors always work best. Colors such as black, white and taupe help to create a soothing environment and serve as the perfect foundation colors. Bright accents will help to perk up your space.
Welcome package. Creating a sense of welcome will help your guests feel special. Some of the most successful rental properties greet guests with a welcome package that may include local foods and wines, as well as relevant guide books for the area.
Reviews matter. For many websites, the volume of rental bookings coming in is made and broken on reviews, both as they relate to quantity and quality. Be sure to make a good impression on your renters and be responsive to inquiries and potential issues.