Millions of viewers, Facebook users and tweeters took part in the screening of the newest trailer for "Star Wars: The Force Awakens," shown Monday night.
LOS ANGELES (AP) — The Giants/Eagles game took a backseat to “Monday Night Football’s” main event — the halftime premiere of a new “Star Wars: The Force Awakens” trailer. It also went online moments after.
The 2:35 minute spot offered teases into the backstories of the series’ newest characters, like John Boyega’s Finn, a stormtrooper who’s questioning his allegiances, Daisy Ridley’s scavenger Rey, seen exploring an old ship, and Adam Driver’s Darth Vader-obsessed Kylo Ren.
“The Force Awakens” takes place some 30 years after the events in “Return of the Jedi,” but the plot for director J.J. Abrams’ film has remained shrouded in secrecy. This latest spot gave a few tantalizing hints as to what might have transpired in those three decades. For one, the events of the original trilogy seem to have been turned into mythology for the younger generation. Harrison Ford’s Han Solo tells Rey and Finn that “it’s true…all of it.”
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The trailer also gave fans their first look at Carrie Fisher who is reprising her role as Princess Leia. Luke Skywalker, portrayed again by Mark Hamill, has yet to be seen in full in any of the film’s advertisements and is suspiciously missing from the official poster, too.
According to Twitter, there were more than 17,000 tweets a minute during the trailer’s airing and more than 1 million tweets since then. Facebook reported that 1.3 million people had 2.1 interactions related to “Star Wars” within the first hour of the trailer’s screening.
Teasers and trailers have become events in and of themselves for “The Force Awakens,” one of the most anticipated movies of the year. The last premiered at a ticketed fan event in Anaheim, Calif. to fan cheers and excited tears in April and has over 64 million views on YouTube to date.
This latest outing was at least in part an experiment in corporate synergy. “Monday Night Football” airs on ESPN, which, like Lucasfilm, is a subsidiary of The Walt Disney Company. Many “Star Wars” fans who aren’t necessarily inclined to watch football tuned in to the game to wait for the trailer.
Tickets for the film, out Dec. 18, were supposed to go on sale immediately after the trailer played, but ended up being made available earlier in the day. Online ticketing sites like Fandango crashed amid the feverish demand and excitement to be among the first to see the film. Fandango sources said the service sold eight times as many tickets as they had for the previous record holder, “The Hunger Games.”
AMC theaters are also now selling tickets for 39 “Star Wars” marathon events, during which all seven films will be shown on Dec. 17. And while the chain sold out 1,000 showings of “The Force Awakens” in less than 12 hours, AMC notes that there are nearly 4 million tickets available for opening weekend.
Disney, which acquired Lucasfilm in 2012, has been strategically limited in its official marketing of “The Force Awakens” — the first in a new trilogy in the series. “Looper’s” Rian Johnson is directing Episode VIII for a May 2017 release and “Jurassic World’s” Colin Trevorrow is set for Episode IX for 2019.
But for now, all eyes are on “The Force Awakens,” which is expected to be one of the most successful films of all time.