Seattle rapper Sol is a rigorous thinker about his music — keeps a binder full of business ideas, has strong opinions about live performance (recently told me non-famous songs should be shortened in concert). But with all that effort his raps keep getting breezier, his flow more free-associative, his art more natural-sounding and simply better.

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Seattle rapper Sol is a rigorous thinker about his music — keeps a binder full of business ideas, has strong opinions about live performance (recently told me non-famous songs should be shortened in concert). But with all that effort his raps keep getting breezier, his flow more free-associative, his art more natural-sounding and simply better.

One smart business idea was bringing new music to KEXP‘s “Street Sounds” two months ago. Not only did Sol get excellent live recordings for free, he got good-looking music videos, too, which are now online.

“Trojan” is about sex, safely; “Albert Einstein” flips a trope from mainstream rapper Rick Ross’s “BMF” — “I think I’m [legendary gangster] Big Meech” — and makes it cool to be smart: “I think I’m Albert Einstein.”

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